ICONEMA IS A LIMITED EDITION. 3133 COLLECTIBLE BOTTLES AND 100 MAGNUM WERE PRODUCED FROM THE 2017 VINTAGE.
As defined by Eugenio Turri in his book “Il paesaggio come teatro. Dal territorio vissuto al territorio rappresentato” (1998), an “iconeme” is «a basic unit of perception, a sign within an organic set of signs, a synecdoche, a part that expresses the whole, or that expresses it with a primary hierarchical function, both as an element that embodies a local genius loci better than any other and as a visual reference with a strong semantic footprint of the cultural relationship between a company and its land». Those who travel know it well: an “iconeme” is every picture of the place you have visited, which will be etched on your mind as you return home.
These are distinctive elements that our culture has taught us to grasp, the symbols that we use as references to identify a specific
place. In the native land of Ca’ di Rajo, the culture of wine is particularly important. The desire to recover, preserve and enhance its iconic traits, the native vines – which are also a competitive advantage for the winemaker – is at the heart of a corporate identity that is firmly rooted in history and tradition.
