We are truly delighted to be part of an ambitious tourism promotion project sponsored by the Veneto Region. For years, our winery has been investing in creating a modern and original tourism offering that allows every guest to enjoy an unforgettable experience. Central to achieving this goal is our Bellussera, the “green cathedral”—which to us is not just a vineyard, but above all a place of memory that preserves the winemaking culture of our region intact, meant to be protected and shared with everyone.
Below is the press release describing our commitment to the Treviso and the Garden of Venice project.
Press Release
In the territory of the DMO (Destination Management Organization) “Cities of Art and Venetian Villas of the Treviso Area”, the Temporary Association of Companies (ATI) “Treviso and the Garden of Venice” has been established. It is dedicated to developing national and international inbound tourism to foster the recovery of tourist demand in an innovative and lasting way, thanks to the aggregation of the area’s most representative businesses, guided and coordinated by the DMO itself.
The purpose of the ATI is to launch and promote a business network capable of meeting the evolving needs of tourists through targeted activities for key markets. It also aims to boost the competitiveness of businesses in tourist destinations through measures designed to enhance the overall offering and drive product/service, strategic, and organizational innovation.
The member companies, highly representative of the destination, are the true beneficiaries of this promotional and marketing initiative. They are directly involved in hosting opportunities, B2B matchmakings, and initiatives targeting journalists, bloggers, and tour operators.
The promotion of the region and its tourism products—aligned with the coordinated brand image of the Veneto Region—serves as the primary unifying element for these businesses. Their shared goal is to market an integrated and well-organized tourist offering featuring reliable, easily accessible services tailored to specific target audiences.
Geographically defined by the DMO “Cities of Art and Venetian Villas of the Treviso Area”, this destination boasts an abundance of excellence, top-tier services, and points of historical, cultural, artistic, and food & wine interest across its major hubs: Treviso, Castelfranco Veneto, Asolo, Valdobbiadene, Conegliano, Vittorio Veneto, and Oderzo.
The definition of objectives, activity planning, selection of key tourism products, and recruitment of participating businesses are all grounded in an in-depth study of target markets. This research aligns with the DMO’s Destination Management Plan (DMP) and the 2021 Tourism Action Plan (PAT), integrated with analyses conducted by ENIT (Italian National Tourism Board) offices worldwide and data provided directly by the Federated Tourism Observatory of the Veneto Region.
Project Funding Details
Initiative carried out with funding from the Complementary Operational Programme (POC) to the POR FESR 2014–2020 of the Veneto Region:
AXIS 3: “Competitiveness of production systems”
Action 3.3.4: “Support for the competitiveness of enterprises in tourist destinations, through measures to enhance the offering and drive product/service, strategic, and organizational innovation”
Sub-action D: “Promotion”
Total financial support: €549,682.99 out of a total project cost of €711,478.74.
